Associate Marketing Manager

Department: Marketing
Reports to: Senior Director of Marketing
FLSA Status: Exempt

SUMMARY

Broad scope of marketing responsibilities encompassing strategic market planning and implementation, product development and launches, and budget maintenance and administration. Demonstrates leadership in cross functional setting and is effective in driving team to achieving deliverables.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.

• Assist with the development and implementation of the marketing plan for Apyx Medical’s product line(s)
• Lead team in identifying strategy and deliverables for product. Develop marketing and sales support collateral material (literature, brochures, advertising, etc.) for both physician and patient campaigns
• Guide strategy and drive execution of the company’s digital and social media marketing efforts (i.e. Website, Instagram, YouTube, LinkedIn, blog and email campaigns)
• Support social media marketing and strategy for specific brands
• Provide ongoing support and communication to the sales team and distribution network to include but not limited to:
• Market developments and trends
• Product updates
• Competitive activities
• Assist with the coordination, participation and product promotion at industry meetings and trade shows
• Monitor and work within the approved marketing budget
• Analyze and communicate all relevant market and competitive data to sales and marketing teams
• Work collaboratively with global sales teams/distributors to ensure consistent messaging for all products and markets
• Demonstrates ability to take a complex multi-functional issue and lead a group of people to access, analyze and recommend plan.
• Other duties as assigned by Senior Director of Marketing or otherwise required

Requirements
QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND EXPERIENCE: Requirements are a minimum Bachelors’ Degree with 3-5 years relevant experience. Candidate must be proficient with the Microsoft Office Suite and have experience with databases. Technical background and business acumen is a plus. Professional sales minded individual with excellent time management, communication, decision, making and organizational skills. Must have a complete knowledge of market drivers, competitive strengths/weaknesses for product and market.

QUALITY ASSURANCE RESPONSIBILITIES: The individual must comply with the following quality system requirements including but not limited to:

1. Use only formally approved procedures, records, documents and specifications known as “Control Documents” (e.g., device history records, data collection forms, drawings, procedures, and specifications).
2. Use only properly calibrated and maintained equipment.
3. Immediately bring to attention of the head of the Quality Assurance department any possible deviations from specified Standard Operating Procedures or Work Instructions he or she may notice.
4. Ensure no components, parts, manufacturing materials or products will be released unless they meet all inspection and test criteria.
5. Follow all Standard Operating Procedures and Work Instructions relating to the functions preformed.
6. Ensure all purchasing documents are completed to Work Instructions.

LANGUAGE SKILLS: Ability to respond to common inquiries from members of the business community. Ability to effectively present information to personnel of all level employees.

REASONING ABILITY: Ability to define problems, collect data, establish facts, and draw valid conclusions.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this position, the employee is regularly required to use hands to finger, handle, or feel and talk and hear. The employee frequently is required to stand, walk, sit, and reach with hands and arms. The employee is occasionally required to climb or balance and stoop, kneel, crouch or crawl. The employee may be asked to occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Ability to travel up to 30%.

While performing the duties of this job, the employee is occasionally exposed to moving mechanical parts and risk of electric shock. The noise level in the work environment is usually moderate. This job description is used for outlining current major functions and responsibilities of the position and should not be construed to create a contract or guarantee of employment. All employment with Apyx Medical is considered employment-at-will. Employment at Will means that either party can sever the employment at any time for any reason. Additionally, the responsibilities and functions outlined in the description may be changed or modified at any time by Apyx Medical in response to its changing needs and at its sole and absolute discretion.

EMPLOYMENT WITH APYX MEDICAL

All employment with Apyx Medical is considered employment-at-will.  Employment-at-will means that either party can sever the employment at any time for any reason.  Additionally, the responsibilities and functions outlined in the description may be changed or modified at any time by Apyx Medical in response to its changing needs and at its sole absolute discretion.

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